Neustreet - Brand Development
When I first started working with Neustreet, their brand guidelines consisted of their logo, color scheme (with no rules on accessibility) and typefaces. They had no further defined rules on logo usage, imagery including illustrations, graphic devices, photography, typeface usage and social media. They wanted to have a comprehensive brand guidelines documens with well-defined rules so all content they publish (articles, social media posts, brochures) is cohesive. Thus, I have built their brand guidelines on top of their base assets, making sure their style and tone of voice remains the same while building structure.